CAMELOT consulting
CONSUMER "TARGET"
Within each and every market, consumers are different because they have different expectations when faced with similar consumption occasions; this is what enables different products/brands coexisting in the same market
The key for your products to profitably survive in the market place, lies in how to identify consumers segments willing to repeatedly pay the price that you mark on your products.

CAMELOT CONSULTING SERVICES WILL HELP YOU TO:

SELECT SEGMENTATION CRITERIA

Based either on values directly associated to your products or societal and demographics aspects

SEGMENT BUILDING AND PROFILING

Which includes how to allocate each consumer to one single segment and describe this in a workable manner

TARGETTING THE SEGMENTS

Decide which segments are useful to your purposes according to metrics such as ROI or relative position versus competitors

SELECT SEGMENTATION CRITERIA
SEGMENT BUILDING AND PROFILING
TARGETTING THE SEGMENTS

Based either on values directly associated to your products or societal and demographics aspects

Which includes how to allocate each consumer to one single segment and describe this in a workable manner

Decide which segments are useful to your purposes according to metrics such as ROI or relative position versus competitors

SUCCESS CASE

A European wine producer under direct distribution schemes undergoes an analysis for Spanish Consumers.

Results show that on line / off line shoppers segmentation is key for a favorable attitude regarding new product awareness and a wider portfolio acceptance versus private label

RESULTS:
Infografía
OTHER SERVICES:VALUE PROPOSITION"ROUTE TO MARKET"

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