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CONOCIMIENTO A SU DISPOSICIÓN

WHAT INTERIM MANAGEMENT HAS IN COMMON WITH AIRBNB, UBER, SPOTIFY, … AND OTHER GAME CHANGERS
Autor: Luis de Enrique

Societal dynamics behind technological disruptors could be less “trendy” as we might think, since they have been around for quite some time. Enough time for other industries...

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WHEN EXPANDING MARKET COVERAGE IS NOT ABOUT SCALING BUT TRANSFORMING YOUR COMMERCIAL MODEL
Autor: Luis de Enrique

This statement summarizes an intent that many companies include in their repertoire of strategic big bets, especially when they play in mature markets where organic growth is...

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MERCADONA “BLUE OCEAN” VALUE PROPOSITION: IMPLICATIONS FOR BRANDED MANUFACTURERS
Autor: Luis de Enrique

Mercadona, leading food retailer in Spain, has achieved a strong position in the Spanish market typically addressed as a result of variables such as its “Hacendado” brand...

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PERFIL INNOVADOR DE LAS EMPRESAS DE ALIMENTACIÓN, BEBIDAS Y TABACO
Autor: Luis de Enrique

A partir de los últimos datos publicados por el INE en su Encuesta sobre la Innovación en Empresas 2013, se establecen comparaciones entre el promedio de las empresas...

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LA PROPUESTA DE VALOR DE LOS FOOD TRUCK COMO FORMATO DE RESTAURACIÓN
Autor: Luis de Enrique

Durante el verano de 2015 hemos visto proliferar los food truck en España, y aunque hayan llegado aquí más tarde que a Nueva York o Berlin, esta forma de restauración es más que...

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CHALLENGES IN 2016 FOR FOOD & BEVERAGES PROFESSIONALS
Autor: Luis de Enrique

2015 has seen households demand regaining pulse mainly in USA and Western Europe. In some markets this momentum has even been coupled with a private label growth rate slowdown...

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WHAT DRIVES THE INTEREST OF SALES STRATEGISTS
Autor: Luis de Enrique

What is the buzz out there for Sales Strategists? What is driving the attention of Sales Strategists. Is it Commercial ROI? Team Leadership? Account Development?...

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HOW DIGITAL LEADERS BUILD THEIR POSITION
Autor: Luis de Enrique

Too many times, “entrepreneurs would be” fail to communicate their venture in comparative terms such as “the Tesla of this”; the “Ammadeus of that”, etc….. It is as if they...

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